Sam McNerney 12/12/23 Sam McNerney 12/12/23 The labels JetBlue uses on this 0-10 scale put “Somewhat Helpful” to shame Read More Sam McNerney 12/5/23 Sam McNerney 12/5/23 What a sex worker can teach you about asking vivid, revealing questions Read More Sam McNerney 11/28/23 Sam McNerney 11/28/23 How Strunk & White’s rule of specificity can transform your customer feedback Read More Sam McNerney 11/21/23 Sam McNerney 11/21/23 To test a headline, turn it into a survey question and guess how many shoppers say “yes” Read More Sam McNerney 11/14/23 Sam McNerney 11/14/23 “Don’t bias the witness” is the Dwight Schrute of survey design that you should completely ignore Read More Sam McNerney 11/7/23 Sam McNerney 11/7/23 Pithy survey rule for turning “vitamin” products into a painkiller Read More Sam McNerney 10/31/23 Sam McNerney 10/31/23 If your survey question doesn’t pass the “aphorism test,” cut it Read More Sam McNerney 10/24/23 Sam McNerney 10/24/23 The secret to unlocking growth could be in your customers’ first names Read More Sam McNerney 10/17/23 Sam McNerney 10/17/23 A survey is not a “list of questions.” It’s a lens for magnifying invisible worlds Read More Sam McNerney 10/10/23 Sam McNerney 10/10/23 Operating with “Pre-Framingham Heart Study” knowledge? Then poll your market Read More Sam McNerney 9/26/23 Sam McNerney 9/26/23 Calling BS on the message that “anyone can design a survey.” Read More Sam McNerney 9/19/23 Sam McNerney 9/19/23 The phrase “Somewhat satisfied” should be taken behind the shed and crushed Read More Sam McNerney 9/12/23 Sam McNerney 9/12/23 Unless you’re asking about something people care about, avoid “Agree or Disagree” questions Read More Sam McNerney 9/5/23 Sam McNerney 9/5/23 How one brand used surveys and sales data to find high-value shoppers outside their core audience: a case study Read More Sam McNerney 8/29/23 Sam McNerney 8/29/23 The best way to ask your customers about other brands they considered Read More Sam McNerney 8/15/23 Sam McNerney 8/15/23 Using zip codes, polling, and the US Census to find untapped markets for ecommerce brands Read More Sam McNerney 8/7/23 Sam McNerney 8/7/23 What my ill-advised COVID-19 question taught me about customer surveys Read More Sam McNerney 8/1/23 Sam McNerney 8/1/23 The Evil Twin of “Leading the Witness” that plagues ecommerce post-purchase surveys Read More Sam McNerney 6/27/23 Sam McNerney 6/27/23 How to find the average repeat purchase rate for your market Read More Sam McNerney 6/20/23 Sam McNerney 6/20/23 Unlock insights from “subscribed-but-not-purchased” shoppers with these survey questions Read More Newer Posts Older Posts
Sam McNerney 12/12/23 Sam McNerney 12/12/23 The labels JetBlue uses on this 0-10 scale put “Somewhat Helpful” to shame Read More
Sam McNerney 12/5/23 Sam McNerney 12/5/23 What a sex worker can teach you about asking vivid, revealing questions Read More
Sam McNerney 11/28/23 Sam McNerney 11/28/23 How Strunk & White’s rule of specificity can transform your customer feedback Read More
Sam McNerney 11/21/23 Sam McNerney 11/21/23 To test a headline, turn it into a survey question and guess how many shoppers say “yes” Read More
Sam McNerney 11/14/23 Sam McNerney 11/14/23 “Don’t bias the witness” is the Dwight Schrute of survey design that you should completely ignore Read More
Sam McNerney 11/7/23 Sam McNerney 11/7/23 Pithy survey rule for turning “vitamin” products into a painkiller Read More
Sam McNerney 10/31/23 Sam McNerney 10/31/23 If your survey question doesn’t pass the “aphorism test,” cut it Read More
Sam McNerney 10/24/23 Sam McNerney 10/24/23 The secret to unlocking growth could be in your customers’ first names Read More
Sam McNerney 10/17/23 Sam McNerney 10/17/23 A survey is not a “list of questions.” It’s a lens for magnifying invisible worlds Read More
Sam McNerney 10/10/23 Sam McNerney 10/10/23 Operating with “Pre-Framingham Heart Study” knowledge? Then poll your market Read More
Sam McNerney 9/26/23 Sam McNerney 9/26/23 Calling BS on the message that “anyone can design a survey.” Read More
Sam McNerney 9/19/23 Sam McNerney 9/19/23 The phrase “Somewhat satisfied” should be taken behind the shed and crushed Read More
Sam McNerney 9/12/23 Sam McNerney 9/12/23 Unless you’re asking about something people care about, avoid “Agree or Disagree” questions Read More
Sam McNerney 9/5/23 Sam McNerney 9/5/23 How one brand used surveys and sales data to find high-value shoppers outside their core audience: a case study Read More
Sam McNerney 8/29/23 Sam McNerney 8/29/23 The best way to ask your customers about other brands they considered Read More
Sam McNerney 8/15/23 Sam McNerney 8/15/23 Using zip codes, polling, and the US Census to find untapped markets for ecommerce brands Read More
Sam McNerney 8/7/23 Sam McNerney 8/7/23 What my ill-advised COVID-19 question taught me about customer surveys Read More
Sam McNerney 8/1/23 Sam McNerney 8/1/23 The Evil Twin of “Leading the Witness” that plagues ecommerce post-purchase surveys Read More
Sam McNerney 6/27/23 Sam McNerney 6/27/23 How to find the average repeat purchase rate for your market Read More
Sam McNerney 6/20/23 Sam McNerney 6/20/23 Unlock insights from “subscribed-but-not-purchased” shoppers with these survey questions Read More
