Ensure your next survey is accurate and insightful, with one email a week
Marketers at brands and agencies: Every Tuesday get an email (2-3 mins) featuring:
➜ 1 mini story on survey design.
➜ 1 “steal-this” question for polls and customer surveys.
Plus: curated datasets, vendor tips, downloadable visualizations for decks, and other consumer insight resources.
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Join readers and loyal supporters
Including world-class marketers, researchers, and founders
Nir Eyal
WSJ Bestselling author "Hooked” "Indistractable.”
Matt Bahr
Founder
Charlotte Blank
Chief Marketing Officer
“This is fantastic. I just forwarded this to the whole agency.”
Dave Burg
Co-Founder, Shepherd
When you subscribe, you’ll enjoy:
✅ New Content: You’ll be the first to get a survey design insight (including examples you can steal) every Tuesday morning.
✅ Direct Access: You can email me, Sam, at any time (I’d love to hear from you 👋).
✅ Steep Discounts: Subscriber-only discount codes for my Roasts.
Plus, when you subscribe you'll instantly receive 3 guides about survey design — free↓
Hello, I’m Sam McNerney
I’m a research consultant and the publisher of this newsletter, which I created to share insights from my experience designing surveys for brands, agencies, and Fortune 500s, including:
After you subscribe…
Please check your inbox for a “Welcome” email from me. You’ll find a link to the 3 guides about survey design.
If you don’t see this email: check your spam and/or promotions folders.
Thanks and enjoy!
Sam McNerney
Founder, McNerney Insights & Marketing
“Easily the best email I get all week”
Sam Waters
VP of Retention Marketing
Alen®
Previous newsletter content
Struggling with DIY surveys? Wasting hours on 'metric-hunting'? Overpaying for database subscriptions? Spending too much time fixing a vendor’s slides?
Dive into past newsletters to get survey insights and quant research tips. (See all previous content here.)
• Visualizing one year of taking every survey I encountered.
• The Annoying Index: Gym selfies. Empty ice trays. Daylight savings. The Dallas Cowboys.
• A good survey question is a flashlight, not a floodlight.
• Remove ‘metadiscourse’ from your surveys.
• The question that made Bill Belichick say ‘Can I be vulnerable for a second?‘
Some of the most methodologically clean survey work I've ever seen.
Subscribe and then get a Roast. The value of the tips and insights you'll get will feel like a steal.
As an academic, I find Sam extremely annoying. He gets to do great work without having to submit for grants or fight with Reviewer 2 (though, Sam would win with Reviewer 2 every time).
Goldmine for marketers and researchers. Sam's brilliant at breaking down the nuanced design elements that make a good survey question work.
Sam's a deadly combination. A research wizard with the strategic and operational chops to create value without draining the war chest.
My #1 resource recommendation for anyone who needs a fresh take on quant, from junior analyst to a senior marketer.
