Polls & surveys for growing ecommerce brands
Hi, I’m Sam 👋
I help ecomm brands grow by polling their markets and surveying their customers.
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“Read. His. Stuff.”
Nir Eyal
WSJ Bestselling author "Hooked” "Indistractable.”
Previous clients
Newsletter content & resources
What Executives, Founders, and research experts are saying
Tim Ayers
GLobal President, Studio X at WPP
“Sam’s a deadly combination. A research wizard with the strategic and operational chops to create value without draining the war chest.”
Charlotte Blank
Chief Marketing Officer, Jaguar Land Rover North America
“The first time we met, Sam started talking about how he used a single survey question to discover what brand of toilet paper people preferred. I’ve been hooked on his work ever since.”
Ben Royce
AI Business Development, Google Cloud
“Some of the most methodologically clean work I’ve seen in a long time.”
Dave Burg
Co-Founder, Managing Partner
“I’ve been a big admirer of Sam’s for a while. He is a somewhat freakish researcher-brand planner hybrid.”
Matt Bahr
Founder
“Sam has this Seinfeld-esque way of observing the obvious and then showing everyone what they missed.”
William Parker
Chief Strategy Officer, Leavened
“My inbox is full of content I ignore — but not Sam’s stuff. Join and get the tools you need to exit the race.”
Michael Weber
Chief Marketing Office, Upshop
“Turn your surveys into sparring matches.”
Ethan Pew
Director, MS Marketing Program, University of Texas at Austin
“As an academic, I find Sam extremely annoying. He gets to do great work without having to submit for grants or fight with Reviewer 2 (though, Sam would win with Reviewer 2 every time).”
Previous client work
Client: Cleo (Budgeting & Savings App)
Ask
Conduct research to inform a new marketing strategy aimed at driving organic traffic, increasing new user adoption and product understanding.
Outcome
New consumer segmentation and value proposition, lead ongoing investment in brand awareness measurement tracking.
Client: Sugarbear (Vitamins & Supplements)
Ask
Build shopper personas, identify new segments, map content to buyer’s journey to aid in 2x DTC and organic sales.
Outcome
New consumer personas and content library, provided framework for ongoing growth investments.
Client: Adagio (Premium Salumi)
Ask
Position brand around sustainable farming, meticulous curing, and a delicious & healthy protein source.
Outcome
Launched AdagioSalumi.com featuring new positioning, aided in growing DTC sales.
Client: Hydrant (Hydration Powder Mix)
Ask
Identify new claims language for ads, packaging, and influencers that drive shopper engagement and decreases acquisition cost.
Outcome
Increased at-shelf engagement, brand awareness tracker, new on-pack claims on four products (Hydrate, Energy, Immunity, Sleep).
Client: Heidi Carey (Premium Loungewear & Sleepwear)
Ask
Position brand around timeless beauty, old-world craftsmanship, classic style, and customer loyalty; attitude & usage study of current customers.
Outcome
Aided in driving DTC sales, informed new messaging strategy.
Client: Fat Snax (Keto-Friendly Snacks)
Ask
Identify claims & ingredients that drive at-shelf engagement.
Outcome
Increased at-shelf engagement, grew sales within top retail channels.
