Sam McNerney

I design surveys and write about how to ask better questions.

I run a weekly newsletter where I use stories — about toilet paper brands, booger stains, and colonoscopies — to teach agencies and brands how to write surveys that people actually want to answer. I also offer Survey Roasts: send me your survey and I'll record a 15-minute Loom video telling you what's wrong with it.

Before going independent, I spent a decade at Publicis and other agencies designing quantitative research for companies like Walmart, P&G, and Citibank. I've run over 400 surveys with more than 100,000 respondents. I've written for Scientific American, the Washington Post, and TechCrunch, and I've spoken at events hosted by Unilever, IDEO, and AIGA. I teach as an adjunct professor at CUNY's BIC program.

I live in Brooklyn with my family.