Your respondents won't tell you why they're skipping questions. I will.

Get a video, copy-paste fixes, and an honest take on every survey question that's costing you better data.

Choose Your Roast

Join ecomm brands, agencies, and Fortune 500s.

Testimonials
Matt Mullenax
"Holy sh*t. I'm 4 minutes in and this is gold."
Matt Mullenax
Founder & CEO, Huron
Corbin Brown
"Sam. We won the business. The survey played a huge part."
Corbin Brown
Chief Transformation Officer, Giant Spoon
Paola Bocock
"$145 for something that's worth at least $1k."
Paola Bocock
Senior Brand Strategist, Bulletproof

Here's what lands in your inbox.

A video walkthrough of your survey, plus a document with specific rewrites, analysis suggestions, and honest notes on what's working for and against you.

See an example →

Who This Is For
Who this is for
If you know what you're trying to learn
but you're not sure your survey will get you there.
Most of my clients are strategists, marketers, and consultants who are comfortable with the business problem — just not with the research methodology. That's where I come in.
01
Agency Strategist
Your client is waiting on research. It needs to land.
02
Brand Marketer
You have a business question. You're just not sure your survey is asking it right.
03
Independent Consultant
No research team. You still need the work to look like you do.
04
Something Else
If you have a survey and a problem, I'll tell you if I can help.
Send me a note →
Pricing Mockup

Pricing
Need survey help? Pick your Roast.
Two ways to work together — depending on where you are in the process.
Quick Hitter
You drafted a survey and need an expert set of eyes on it.
$145
Delivered in 3 business days
  • Video walkthrough — every question, every issue
  • Copy-paste rewrites for every question that needs one
  • Notes on question sequence, response options, and flow
  • Analysis suggestions for when the data comes back
Checkout →
Custom Survey
You need a new survey designed from scratch
$2,345
Delivered in 1–2 weeks
  • Intro call to align on goals, audience, and methodology
  • Full survey designed from scratch
  • 3 rounds of edits until it's right
  • Platform recommendations and setup guidance if needed
Checkout →
Stacked Testimonials
Emma Sharley
"Lightning-fast. Immediate, clear value."
Emma Sharley / Sharley Consulting
John Sherwin
"Essential. Reliable. No frills."
John Sherwin / Co-Founder, Hydrant
Jason Brown
"Transformed our first party data."
Jason Brown / Founder, Hi! (Human Improvement)

Before you book, a few answers.

Still have questions? Send me a note.

  • Yes. Fill out a short intake form when you book and I'll use your goals to recommend questions and methodology from scratch.

  • Anytime you have a survey — drafted, half-finished, or already live. If you've been meaning to get around to it, that's also a good enough reason.

  • Yes — post-purchase surveys, ongoing trackers, and always-on surveys are all fair game.

  • A Google Doc works best. If you send me a live link, I'll take it, screenshot each question, and paste everything in.

  • Probably. Typeform, SurveyMonkey, Qualtrics, JotForm, Alchemer, 1Q — if you're using something else, just ask.

  • Yes. Send me your questions in a Google Doc. I can recommend a platform once I see what you're working with.

  • Just click here to send me a note. I’ll get back to you (usually no later than one business day.)

  • Yes — everything I deliver is designed to be acted on without any technical help. The rewrites are copy-paste ready and the video walks you through exactly what to change and why.

  • If you don't find it useful, I'll refund you. No hoops, no hard feelings.

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