Sam McNerney 6/13/23 Sam McNerney 6/13/23 Try this question instead of the usual “likelihood to recommend” Read More Sam McNerney 5/23/23 Sam McNerney 5/23/23 Why you should use the US Census to set your age and income brackets Read More Sam McNerney 5/16/23 Sam McNerney 5/16/23 How to use zip codes to estimate your shoppers' household income Read More Sam McNerney 5/9/23 Sam McNerney 5/9/23 How to weigh your customer survey data and avoid sampling bias Read More Sam McNerney 5/2/23 Sam McNerney 5/2/23 From niche to mass market brand with one post purchase survey question: A data-driven guide. Read More Sam McNerney 4/25/23 Sam McNerney 4/25/23 Discover authentic shopper preferences with the "If you had to buy" question Read More Sam McNerney 4/18/23 Sam McNerney 4/18/23 Give shoppers in your survey a chance to say "Sounds nice. I don't care. Read More Sam McNerney 4/11/23 Sam McNerney 4/11/23 Capture unspoken insights with the “Is there anything else?” question Read More Sam McNerney 4/4/23 Sam McNerney 4/4/23 Don’t ask shoppers how much they’d pay. Ask them what they’ve already bought. Read More Sam McNerney 3/28/23 Sam McNerney 3/28/23 Get better feedback from your post-purchase surveys with these two questions Read More Sam McNerney 3/21/23 Sam McNerney 3/21/23 Transform a lifeless survey template into a compelling brand asset that drives open & completion rates. Read More Sam McNerney 3/14/23 Sam McNerney 3/14/23 Don’t ask shoppers to “take a survey.” Invite them to a “subscriber quiz.” Read More Sam McNerney 3/7/23 Sam McNerney 3/7/23 Conversion funnel survey for ecommerce brands Read More Newer Posts
Sam McNerney 6/13/23 Sam McNerney 6/13/23 Try this question instead of the usual “likelihood to recommend” Read More
Sam McNerney 5/23/23 Sam McNerney 5/23/23 Why you should use the US Census to set your age and income brackets Read More
Sam McNerney 5/16/23 Sam McNerney 5/16/23 How to use zip codes to estimate your shoppers' household income Read More
Sam McNerney 5/9/23 Sam McNerney 5/9/23 How to weigh your customer survey data and avoid sampling bias Read More
Sam McNerney 5/2/23 Sam McNerney 5/2/23 From niche to mass market brand with one post purchase survey question: A data-driven guide. Read More
Sam McNerney 4/25/23 Sam McNerney 4/25/23 Discover authentic shopper preferences with the "If you had to buy" question Read More
Sam McNerney 4/18/23 Sam McNerney 4/18/23 Give shoppers in your survey a chance to say "Sounds nice. I don't care. Read More
Sam McNerney 4/11/23 Sam McNerney 4/11/23 Capture unspoken insights with the “Is there anything else?” question Read More
Sam McNerney 4/4/23 Sam McNerney 4/4/23 Don’t ask shoppers how much they’d pay. Ask them what they’ve already bought. Read More
Sam McNerney 3/28/23 Sam McNerney 3/28/23 Get better feedback from your post-purchase surveys with these two questions Read More
Sam McNerney 3/21/23 Sam McNerney 3/21/23 Transform a lifeless survey template into a compelling brand asset that drives open & completion rates. Read More
Sam McNerney 3/14/23 Sam McNerney 3/14/23 Don’t ask shoppers to “take a survey.” Invite them to a “subscriber quiz.” Read More
