Operating with “Pre-Framingham Heart Study” knowledge? Then poll your market

Until the Framingham Heart Study (FHS) in 1948, the causes of heart disease remained a mystery to epidemiologists.

Remarkably, it wasn't even acknowledged as a significant public health concern, even though it was a leading cause of death.

Enter the FHS.

It was the first study to meticulously select a population (it enrolled 5,209 men and women, representative of many white, middle-class Northeastern U.S. communities) and systematically collect a wide range of data, from medical histories to lab tests and lifestyle habits.

By the mid-1950s, when key risk factors were identified, the medical community pushed for anti-smoking campaigns, cholesterol medications, and improved blood pressure management. Combined with the FHS’s multi-generational tracking – which shed light on the long-term efficacy of treatments – huge gains were made in heart disease prevention.

The point?

If you rely on first-party data and haven't polled your market, you’re as limited as epidemiologists before the Framingham Heart Study.

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