This question turns people on

The other day, as I was on the toilet playing Wordle, I thought back to the first time my son did something “intelligent.”

It was a Thursday night.

I was tucking him into bed and he asked if he had daycare the next day.

“Yes, tomorrow is Friday,” I said. “No daycare if tomorrow was Saturday.”

“Tomorrow is Saturday?” he asked.

“No, tomorrow is Friday,” I repeated. “If tomorrow was Saturday, then you wouldn’t have daycare.”

He paused.

Then it clicked.

“If tomorrow was Saturday” (he emphasized the 'if') “then I wouldn’t have daycare.”

At that moment, something in his mind came online, not quite “reason,” but a sense that he could grasp and manipulate information.

Watching this a-ha moment in real time was something I’ll never forget.

Which is why, instead of solving the Wordle, I sat there reflecting on how the entire discipline of market research is about:

• Making people realize there is something deeper inside (that they can access).

• Inviting people to examine their own thoughts.

• Forging new connections. 
  

We’ve all been sold tools and solutions that claim to “transform” and “optimize.”

Yet they are so underwhelming so often.

Why?

Because: you can’t understand what customers really want by relying on anonymous, passively collected information.

Instead, you must also ask customers questions directly.

Questions that prompt them to:

• Reason

• Introspect

• Examine the behaviors that don’t leave a digital footprint yet drive decision-making.
  

Designing such questions is not easy.

But you can get expert guidance right now by booking a $45 Survey Roast.

Click on the link below.

Share some information about your research and business goals.

And we’ll get started.

https://www.sammcnerney.com/45-dollar-survey-roast

I’d love to help by providing you with your own ‘a-ha’ moment.

Cheers,
Sam

P.S: Do you play Wordle on the toilet, too?