Need a
research guy?
You have a guy for when the fridge breaks. A guy for when your taxes get weird. I'm the guy you send a survey to. No project, no scope doc, no favor to feel bad about — just an expert second look and copy-paste fixes in three business days.
“Sam. We won the business. The survey played a huge part.”
Corbin BrownChief Transformation Officer, Giant Spoon
“Holy sh*t. I'm 4 minutes in and this is gold.”
Matt MullenaxFounder & CEO, Huron
“Lightning-fast. Immediate, clear value.”
Emma SharleySharley Consulting
Get a research partner without having to hire one
For years, past clients would ping me with the same ask: can you take a quick look at this? They didn't need a full engagement. But they also didn't love asking for a favor every time.
So I made it official. The Roast is the formal version of that quick look — fixed price, fixed turnaround, and no awkwardness about asking again.
Two ways we can work together
The Roast
You have a draft. You want an expert gut-check.
- A video walkthrough of every question
- Copy-paste rewrites for anything that needs one
- Notes on flow, sequence, and response options
- Ideas for the analysis once the data comes back
Custom Survey
You need a survey built from scratch.
- Intro call on goals, audience, and method
- A full survey, written from scratch
- 3 rounds of edits until it's right
- I field the survey and hand over the data
See what I'd change. And why.
A recorded walkthrough of your survey, question by question, plus a document with rewrites you can paste straight in — and an honest read on what's working and what isn't.
See a full example →BEFORE
What do you wish we offered more of?
AFTER
Is there a product that we don’t sell that you were looking for?
Why: The original asks customers to imagine what else the brand could sell. The rewrite asks about something they actually wanted but couldn't find. That's a much more useful signal for product development.