Sam McNerney 10/1/24 Sam McNerney 10/1/24 How I lost $1,600 in respondent fees by asking a “Dress Question.” Read More Sam McNerney 9/24/24 Sam McNerney 9/24/24 How to cut your survey in half without removing a question Read More Sam McNerney 9/17/24 Sam McNerney 9/17/24 A good survey question is a flashlight, not a floodlight Read More Sam McNerney 9/3/24 Sam McNerney 9/3/24 Never ask respondents to perform more than one task Read More Sam McNerney 8/27/24 Sam McNerney 8/27/24 Why you should remove ‘metadiscourse’ from your surveys Read More Sam McNerney 8/6/24 Sam McNerney 8/6/24 How to tell a stranger they’ve got food in their teeth Read More Sam McNerney 7/16/24 Sam McNerney 7/16/24 If the pilot is from Poland, I’m not getting on the plane Read More Sam McNerney 7/9/24 Sam McNerney 7/9/24 The difference between Donald Trump and tap water Read More Sam McNerney 6/25/24 Sam McNerney 6/25/24 The question that made Bill Belichick say “Can I be vulnerable for a second?” Read More Sam McNerney 6/18/24 Sam McNerney 6/18/24 Why babies and liquor actually go hand-in-hand Read More Sam McNerney 6/11/24 Sam McNerney 6/11/24 How to make girls named “Courtney” sound legit interesting Read More Sam McNerney 6/4/24 Sam McNerney 6/4/24 Never put baking powder in your carry-on Read More Sam McNerney 5/28/24 Sam McNerney 5/28/24 Found more booger stains in my office bathroom Read More Sam McNerney 5/21/24 Sam McNerney 5/21/24 Tiger Woods caught doom-scrolling Read More Sam McNerney 5/14/24 Sam McNerney 5/14/24 Convert shoppers like a 16th-Century Catholic Read More Sam McNerney 5/7/24 Sam McNerney 5/7/24 How to crack open a shopper’s skull without killing them Read More Sam McNerney 4/30/24 Sam McNerney 4/30/24 This question turns people on Read More Sam McNerney 4/23/24 Sam McNerney 4/23/24 Barbarians at the checkout counter Read More Sam McNerney 4/16/24 Sam McNerney 4/16/24 Are babysitters colluding with Christians, Jews, *and* Muslims? Read More Sam McNerney 4/9/24 Sam McNerney 4/9/24 Are you smarter than this Darwin award winner? Read More Newer Posts Older Posts
Sam McNerney 10/1/24 Sam McNerney 10/1/24 How I lost $1,600 in respondent fees by asking a “Dress Question.” Read More
Sam McNerney 9/24/24 Sam McNerney 9/24/24 How to cut your survey in half without removing a question Read More
Sam McNerney 9/17/24 Sam McNerney 9/17/24 A good survey question is a flashlight, not a floodlight Read More
Sam McNerney 9/3/24 Sam McNerney 9/3/24 Never ask respondents to perform more than one task Read More
Sam McNerney 8/27/24 Sam McNerney 8/27/24 Why you should remove ‘metadiscourse’ from your surveys Read More
Sam McNerney 8/6/24 Sam McNerney 8/6/24 How to tell a stranger they’ve got food in their teeth Read More
Sam McNerney 7/16/24 Sam McNerney 7/16/24 If the pilot is from Poland, I’m not getting on the plane Read More
Sam McNerney 6/25/24 Sam McNerney 6/25/24 The question that made Bill Belichick say “Can I be vulnerable for a second?” Read More
Sam McNerney 6/11/24 Sam McNerney 6/11/24 How to make girls named “Courtney” sound legit interesting Read More
Sam McNerney 5/7/24 Sam McNerney 5/7/24 How to crack open a shopper’s skull without killing them Read More
Sam McNerney 4/16/24 Sam McNerney 4/16/24 Are babysitters colluding with Christians, Jews, *and* Muslims? Read More
