Sam McNerney 4/2/24 Sam McNerney 4/2/24 My near-miss with sexual harassment at work Read More Sam McNerney 3/26/24 Sam McNerney 3/26/24 Like chewing gum? You could go to jail Read More Sam McNerney 3/19/24 Sam McNerney 3/19/24 Why you should talk about your sex life at work Read More Sam McNerney 3/12/24 Sam McNerney 3/12/24 The nose picker in my office should just eat the booger Read More Sam McNerney 3/5/24 Sam McNerney 3/5/24 My four-year-old son can time travel Read More Sam McNerney 2/27/24 Sam McNerney 2/27/24 I’m done feeling around in the dark for the pacifier Read More Sam McNerney 2/20/24 Sam McNerney 2/20/24 How to move an audience by standing still Read More Sam McNerney 2/13/24 Sam McNerney 2/13/24 How to cook a cigarette Read More Sam McNerney 2/6/24 Sam McNerney 2/6/24 The small, two-word edit to this survey question deserves its own Michelin star Read More Sam McNerney 1/30/24 Sam McNerney 1/30/24 "Brand loyalty is really just a polished turd version of 'consumer whore'" Read More Sam McNerney 1/23/24 Sam McNerney 1/23/24 How to find “Language-question fit” for your surveys Read More Sam McNerney 1/16/24 Sam McNerney 1/16/24 The NPS is truly stupid and I’ll show you why Read More Sam McNerney 1/9/24 Sam McNerney 1/9/24 Using social proof to ask questions that shoppers will answer Read More Sam McNerney 1/3/24 Sam McNerney 1/3/24 Using “Yes/No” questions to filter out bullshit resposnes Read More Sam McNerney 12/19/23 Sam McNerney 12/19/23 The "wedding officiant" guide to asking survey questions Read More Sam McNerney 12/12/23 Sam McNerney 12/12/23 The labels JetBlue uses on this 0-10 scale put “Somewhat Helpful” to shame Read More Sam McNerney 12/5/23 Sam McNerney 12/5/23 What a sex worker can teach you about asking vivid, revealing questions Read More Sam McNerney 11/28/23 Sam McNerney 11/28/23 How Strunk & White’s rule of specificity can transform your customer feedback Read More Sam McNerney 11/21/23 Sam McNerney 11/21/23 To test a headline, turn it into a survey question and guess how many shoppers say “yes” Read More Sam McNerney 11/14/23 Sam McNerney 11/14/23 “Don’t bias the witness” is the Dwight Schrute of survey design that you should completely ignore Read More Newer Posts Older Posts
Sam McNerney 3/12/24 Sam McNerney 3/12/24 The nose picker in my office should just eat the booger Read More
Sam McNerney 2/27/24 Sam McNerney 2/27/24 I’m done feeling around in the dark for the pacifier Read More
Sam McNerney 2/6/24 Sam McNerney 2/6/24 The small, two-word edit to this survey question deserves its own Michelin star Read More
Sam McNerney 1/30/24 Sam McNerney 1/30/24 "Brand loyalty is really just a polished turd version of 'consumer whore'" Read More
Sam McNerney 1/23/24 Sam McNerney 1/23/24 How to find “Language-question fit” for your surveys Read More
Sam McNerney 1/9/24 Sam McNerney 1/9/24 Using social proof to ask questions that shoppers will answer Read More
Sam McNerney 1/3/24 Sam McNerney 1/3/24 Using “Yes/No” questions to filter out bullshit resposnes Read More
Sam McNerney 12/19/23 Sam McNerney 12/19/23 The "wedding officiant" guide to asking survey questions Read More
Sam McNerney 12/12/23 Sam McNerney 12/12/23 The labels JetBlue uses on this 0-10 scale put “Somewhat Helpful” to shame Read More
Sam McNerney 12/5/23 Sam McNerney 12/5/23 What a sex worker can teach you about asking vivid, revealing questions Read More
Sam McNerney 11/28/23 Sam McNerney 11/28/23 How Strunk & White’s rule of specificity can transform your customer feedback Read More
Sam McNerney 11/21/23 Sam McNerney 11/21/23 To test a headline, turn it into a survey question and guess how many shoppers say “yes” Read More
Sam McNerney 11/14/23 Sam McNerney 11/14/23 “Don’t bias the witness” is the Dwight Schrute of survey design that you should completely ignore Read More
