The small, two-word edit to this survey question deserves its own Michelin star
- "Other (please specify)" is not a location — it breaks the logic of a location question
- It's clinical and generic — it signals the survey was written for a spreadsheet, not a person
- "Somewhere else" is a location — it stays consistent with the question's frame
- Small edit, immeasurable effect: the question now feels like it was written by a person, not a template
Returning from the bathroom at a nice restaurant and seeing your napkin neatly folded is a small delight I call "immeasurable yet influential.”
The best surveys are full of these moments.
Here’s an example you won't find on Survey Monkey.
It’s an edit to the response option “Other (please specify)” in the question: Where do you plan to use your purchase?
“Other (please specify)” isn’t a location.
The fix is simple: Replace it with “Somewhere else.”
This isn’t just a cosmetic tweak.
A typical analyst might appreciate “Somewhere else,” then remove it. They’d argue that guiding respondents undermines the purpose of a catch-all like “Other (please specify).”
But that misses the point.
“Somewhere else,” like a folded napkin, improves the experience in a way you won’t see in the data. It gently nudges people toward answering the question as intended.
That’s what a $145 Survey Roasts is for.
Small, precise edits that make your survey easier to answer — and more likely to give you something useful back.
You won’t find this stuff on SurveyMonkey. Or your LinkedIn feed. And definitely not from a standard research vendor. The folded napkin isn’t just a nice touch. It’s functional. You sit down in one smooth motion, like you know what you’re doing.
If you want that level of detail applied to your survey, book a Roast below.
I’d love to help.
Cheers
Sam