Get better feedback from your post-purchase surveys with these two questions

Collecting post-purchase reviews has never been easier thanks to SaaS platforms such as Stamped, Okendo, and Judge.me.

These platforms are great (I’ve used them).

But if you’re tired of generic prompts such as “On a scale from 0-10, how likely are you to recommend… ” then I recommend the following methodology.

I’ll use Bose headphones as an example.

Unlike traditional rating scales, this approach allows you to identify customers who would still recommend your product despite having a few reservations.

By asking customers who answer "Yes. But I'd mention a few things I don't like about the headphones" to list their concerns, you gain invaluable information that can be used to:

• Make product improvements.
• Craft better messaging.
• Bolster your FAQ pages.
• Bid on more cost-effective keywords.  
 
Curious about the results from a survey I conducted to test this methodology? Although it's a small sample, I’ll share the insights with you. Just send me a note.