I’ve also been playing Trivia Gauntlet lately. It’s a daily trivia game where you put things in order—like the three largest countries by area with four-letter names*
I guess I was inspired by this format. I designed a version of Trivia Gauntlet where you rank eight brands by things like subscriber count, number of locations, and stock performance over the past ten years. Every brand in the correct position earned one point, for a maximum score of 48.
I recruited 200 American adults to play it and I found that the average score was 12.5.
So that's the number to beat.
Most of you work in marketing and advertising, whether at an agency or on the brand side. You might not track stock performance or count fast-food locations, but you spend your working life thinking about these companies. So you should beat the average, right?
I run original surveys on topics nobody asked about — then visualize the results.
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