Need help designing a survey?

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Get a Roast

A $45 Survey Roast: a 10-minute recorded video with design tips and recommended questions tailored to your goals—in your inbox in 3 days.

[highlight reel]

Join ecommerce brands, ad agencies, and Fortune 500 businesses.

How do I get a Roast?

Step 1: Book a Roast.

Step 2: Complete a questionnaire. [This one]

Step 3: Get a 10-minute Loom video and ready-to-use tips in a shared Doc, in your inbox in 3 days.

Where can I get a Roast?

Click on one of the options below.
After you book a Roast, you’ll complete a questionnaire and get a confirmation in your inbox.

Quick Fix
(3 days)

$45

10-15 min video review

Methodology check

Sample optimization

Question edits in Google Doc

Deep-Dive
(1 week)

$345

15-30 min video review

Methodology check

Sample optimization

Question edits in Google Doc

End-to-end survey rework

Full Engagement
(4-12 weeks)

Custom pricing



Custom research to meet your marketing goals.

End-to-end upgrades to your survey infrastructure —polls, customer surveys, post-purchase surveys — ensuring every question provides actionable data.

Holy sh*t! I'm 4 minutes in and this is gold.

Matt Mullenax
Founder & CEO of Huron

$45 for something that's worth at least $1k.

Paola Bocock
Senior Brand Strategist, Interact

What surveys do you Roast?

If you have a question about a survey type you don’t see here, click here to send me a note.

Readership/User Survey
You’re surveying people visiting your publication or service.

Polls of Markets
You’re polling shoppers across your total addressable market.

Customer Survey
You’re surveying customers or shoppers subscribed to a list.

Post-Checkout Survey
You’re surveying new acquisitions who placed an order online.

Organization Survey
You’re surveying employees or internal stakeholders.

Lightning-fast. Immediate, clear value.

Emma Sharley
Founder, Sharley Consulting

Essential. Reliable. No frills.

John Sherwin
Co-Founder, Hydrant

Transformed our first party data.

Jason Brown
Founder, Hi! (Human Improvement)

FAQs

  • Yes. When you book a Roast, you’ll answer a few questions about your goals with your survey. That will help me recommend questions and methods.

  • • You’ve been meaning to do a survey but you haven’t gotten around to it.

    • You started designing a survey but you’re not satisfied with how it’s turning out.

    • You want to get more value out of a survey you’re currently running.

  • Yes, whether it’s a post-purchase survey, ongoing tracker, or any other “always-on” survey.

  • • Google Doc.

    • If you give me a link to your survey, I’ll take it, screenshot each question, and paste them into Google Doc.

  • Probably. Typeform? Survey Monkey? Qualtrics? JotForm? Alchemer? 1Q. I’ve got you covered.

  • Yes. Send me your survey via Google Docs. I can recommend a platform if you’d like.

  • Just click here to send me a note. I’ll get back to you (usually no later than one business day.)

Learn how to ignore the rules of survey design and use psychology to ask better questions, every Tuesday morning.

Click here to see previous content, including “How to cook a cigarette.”

“Read. His. Stuff.”

Nir Eyal
WSJ Bestselling author "Hooked” "Indistractable.”

👋 I’m Sam. Brooklyn-based marketer,10+ years of experience.

  • Designed surveys for Fortune 500s (Walmart, P&G, Citibank).

  • Published in Scientific American, Psychology Today, and Tech-Crunch.

  • Speaking: Unilever, IDEO, PRS IN VIVO.

  • Adjunct Professor at CUNY City College Manhattan’s “BIC” program.

  • Conducted over 400 surveys with 100k+ respondents. But who’s counting?