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Madeleine

 

Madeleine

Top-of-Mind Brand Association Database

Madeleine is a database that contains top-of-mind associations people have with top consumer brands. It contains over 100,000 data-points collected from over 10,000 people. We use Madeleine to map brand identities and competitive landscapes and track brand associations over time. 

Named after Proust’s Swann’s Way. ““No sooner had the warm liquid mixed with the crumbs touched my palate than a shiver ran through me and I stopped, intent upon the extraordinary thing that was happening to me.”

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