About

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In 2011 I started a blog dedicated to behavioral science. Blogging turned into writing articles for a number of publications including Scientific American. Today, I manage Publicis’ New York's first behavioral science department. I work at the intersection of behavioral science and design. Writing--the ability to communicate ideas clearly and persuasively--is still at the heart of what I do.

People I like to read: Daniel Kahneman, Nassim Taleb, Philip Tetlock, Matthew B. Crawford, David Woottoon, Atul Gawande, Steven Pinker, Walter Isaacson, Borges, Montaigne.