A few months ago I reported on a 2009 study out of the Kellogg School of Management by William Maddux and Adam Galinsky. Through a series of five studies Maddux and Galinsky found that students who traveled abroad scored higher on tests of creativity (for example, they solved Duncker’s candle problem more frequently). That is, walking the streets of Berlin, Bangkok or Beijing influences us to see things from multiple perspectives, it leaves a residue on our minds that makes it easier to see one thing as having multiple meanings.
Recent experiments out of Indiana University demonstrate complementary results. In one study, professor Lile Jia and his colleagues asked participants to list as many different modes of transportation as possible. Here was the twist: they told half of the participants that Indiana University students studying in Greece (distant condition) created the task; the other half were told Indiana University students studying in Indiana (near condition) were the creators. Jia and his team found that participants in the distant condition generated more modes of transportation and were more original with their ideas – even “psychological distance” boosts creativity.




