75 Things Every Popular Psychology Book Must Include

  1. Wagner Dodge
  2. Elliott/Antonio Damasio
  3. Phineas Cage
  4. IDEO
  5. Iowa Gambling Task
  6. Gary Klein’s firefighters
  7. Any K&T study
  8. Israeli Dare Care Study
  9. Marshmallow task
  10. Black Swans, Fat Tails, Dragon Kings
  11. Phil Tetlock
  12. Narratives, Storytelling
  13. LTCM, Tulip Mania, South Sea Company, Mississippi Company
  14. Dunbar #
  15. Haidt’s Elephant/Rider metaphor
  16. Lake Wobegon effect/Illusory superiority
  17. Intrinsic versus extrinsic motivation (via Pink/Amabile)
  18. Growth versus Fixed minset (Dweck)
  19. Grit/Duckworth
  20. Flow/Csikszentmihalyi
  21. Deborah Gordon’s Ant research
  22. Jane Jacobs & William Whtye
  23. Goldilocks zone
  24. Google 20 percent time
  25. Whole Foods
  26. Granvetter’s Theory of weak ties
  27. Homophily
  28. Forer Effect
  29. Charles Mackay
  30. Milgram’s experiments
  31. Asch’s studies of conformity
  32. Invisible Gorilla/Change blindness/Attention blindness
  33. Opt-In Donor study
  34. Apollo/Dionysus
  35. Zipf’s Law
  36. Small-world problem
  37. Dunning-Kruger Effect
  38. Paradox of Choice/Schwartz
  39. Red Queen effect
  40. Baader-Meinhof Phenomenon
  41. John Bargh’s research
  42. Stroop Test
  43. Cocktail party effect
  44. Joshua Bell
  45. Fundamental Attribution Problem
  46. Tall poppy syndrome
  47. Murphy’s Law/Muphry’s Law
  48. Pythagorean Cup
  49. Placebo Buttons
  50. Stale Popcorn study
  51. Edison’s Failure Quote
  52. Picasso’s quote on solitude and staying creative
  53. Introverts/Extroverts/Cain
  54. InnoCentive
  55. Successful P&G product story
  56. Oxytocin/Serotonin/Dopamine/Mirror Neurons/PFC
  57. Broken Window Theory
  58. Arthur Fry
  59. Motivated Crowd Theory
  60. Apple/Zappos/Netflix
  61. Steve Jobs
  62. Confirmation bias, cognitive dissonance, motivated reasoning
  63. Malcolm Gladwell
  64. 10,000 hour rule
  65. Intuition
  66. Reason
  67. The Halo Effect
  68. Adam Grant
  69. Complex Systems/Chaos/Emergence/Complex adaptive systems
  70. Phil Zambrano
  71. Cognitive diversity/Scott Page
  72. Brian Uzzi and Jarrett Spiro/collaboration
  73. Groupthink
  74. Abilene Paradox
  75. Desirable difficulties/Elizabeth & Robert Bjork