In 1950, the American psychologist Joy P. Guilford delivered a lecture to the American Psychological Association (APA) calling for a scientific focus on creativity. Psychology knew little about creativity at the time. Years earlier, during WWII, the Air Force commissioned Guilford, then a psychologist at USC, to identify pilots who would respond to emergencies with original insights to save themselves and the plane. IQ was a popular measurement but it did not capture the type of thinking that generated novel solutions to urgent predicaments. Studying pilots led Guilford to a few insights he shared with his colleagues at the APA in 1950. First, creativity is not equivalent to intelligence. Second, divergent thinking is central to the concept of creativity. Third, we can develop tests to measure divergent thinking skills. Guilford’s remarks encouraged questions the academy is still having today: What is the relationship between creativity and intelligence? How do we measure creativity? And what, exactly, is creativity?




