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My goal is to use my expertise in behavioral economics to help businesses think smarter about consumer psychology. Writing is my way of making the complex understandable. I am someone who is able to translate patterns in consumer perception and decision making into business opportunity. I believe that small and inexpensive behavioral interventions can have large effects.


I’ve written for Scientific American, Scientific American Mind, Fortune, Fast Company, TechCrunch, Washington Post, BPS Research Digest, and BBC Focus and maintained a blog on I’ve also written for slightly more academic outlets, such as Richard Thaler’s “Misbehaving” blog, the Society for Personality and Social Psychology (SPSP), and the Behavioral Science and Policy Association (BSPA).

Most recently, I was the Executive Editor of, a website backed by Simon & Schuster dedicated to finding and sharing smart non-fiction books. My writing has been mentioned in the New York Times and I’ve spoken at a number of companies, including IDEO and Unilever.

My intellectual heroes are Daniel Kahneman, Nassim Taleb, and Michel de Montaigne, but the most important lesson I’ve learned from them is to think critically–and for myself.

Here’s a link to my Linkedin page.

Want to get in touch?

My email is: SamMcNerney [at] gmail [dot] com.