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My passions are cognitive psychology, behavioral economics, and philosophy. I’ve written for Scientific American, Scientific American Mind, Fortune, Fast Company, TechCrunch, BPS Research Digest, and BBC Focus and maintained a blog on — Moments of Genius — dedicated to the psychology of creativity. Most recently, I was the Executive Editor of, a website backed by Simon & Schuster dedicated to finding and sharing smart non-fiction books.

My long term goal is to use what I know about human behavior and my experience as a writer to help businesses think smarter about biases and heuristics, improve customer experience, and appreciate experimentation and tinkering. I believe that MBA-style thinking is occasionally useful but largely outdated and sometimes harmful. Businesses need to understand how to decide under uncertainty and live in a world where the most consequential events are difficult to predict. My intellectual heroes are Daniel Kahneman, Nassim Taleb, and Michel de Montaigne, but the most important lesson I’ve learned from them is to think critically–and for myself.

You can find out more about my professional career on my Linkedin page.

Want to get in touch?

Email me at SamMcNerney [at] gmail [dot] com for…

  • • General questions
  • • Speaking/Panels
  • • Books & Papers