For most of human history, the creative process has been associated with higher powers; it was about channeling the muses or harnessing one’s inner Apollonian and Dionysian; it was otherwordly. Science has barely touched creativity. In fact, in the second half of the 20th century less than 1 percent of psychology papers investigated aspects of the creative process. This changed in the last decade. Creativity is now one of the most popular topics in cognitive science.
Editor’s Note (8/1/12): In July 2012 Jonah Lehrer admitted that he fabricated quotes in his book, Imagine: How Creativity Works, the subject of this blog post.